from behind the counter

i have been blessed to be in a family business that never fails to pique people’s interest. The mere mention of the field of work generates interest from men and women alike.Diamonds!!!

i have been in the world of jewellery for a pretty long time now and have dealt with various customers and thought i would like to share with you all some tips about jewellery,gems and diamonds, also some thoughts of what runs through our mind standing on the other side of the counter.


It’s not a torch: here’s a thing about diamonds, they REFRACT light. Ladies when you hold jewellery under a table, to check  how shiny your diamonds are, you are not as smart as you think you are,you look silly to us.



nose pin

Cleanliness is next to Godliness: please ladies please clean your jewellery regularly, it dulls with soap,cream and grime sticking to it in crevices. Also don’t take your nose ring  freshly off your nose for us to check the clarity of the diamonds under our eye glass, the stuff stuck around it magnifies as does the diamond in it,yuck!!

Shopping does not an expert make: If you have been buying diamonds all your life it still does not make you an expert and when you hold the eyeglass the way you do, we suppress an inward chuckle.

Reality over fantasy: When your budget is limited do not try and tell us you are getting your fantasy diamond elsewhere at a fantasy price, we are aware of rates and personally feel, if you are getting a good deal there why are you here?

antique ringAll that glitters in not gold:Most people feel the diamonds received in inheritance are of a very high value, because their forefathers only bought the best. Not true people not true, get your jewels evaluated on inheritance.

Good vs Bad: There is no such thing as a bad diamond.Diamonds are valued as per certain characteristics they display.

You are not a trader: Do not try to be a trader by exchanging your diamonds and calculating the appreciation you will get, you will likely get burned. Jewelry is a luxury.

If it’s too good to be true, it probably is: Don’t get swayed by cheap deals , you get what you pay for.

Clipart_MastermindWe are not a walking price list: Stop asking for rates of diamonds whenever you see our face,we do not walk around with the latest price list in our head all the time.if you have a serious enquiry do come to the office and check.

Business not Trickery:We do work hard for our money, which is what we work for. So don’t grudge us for making it, or try to offer us gifts instead of profit. We are not cheating you,simply running our own businesses, so when there is a difference in buying and selling rate its the basic rule of business.


Everything in life is not tangible:the gold does not melt itself into a fine piece of jewellery,making charges are due to the craftsman,he deserves it,don’t cringe about it.

Half knowledge is dangerous:either you do a course on diamonds like we have, and learn the trade OR trust your jeweller,

and lastly,

It maybe the hardest substance on earth but it can crack or chip, It has natural fissures sometimes too.

Now that you know all there is to know from the other side of the fence;

Luxuriate,indulge,flaunt,relish and enjoy,the baubles you hold!!


Don’t forget to clean,polish and get them checked regularly!!








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